Privacy Policy

How IdealData (operated by TechNWeb, Inc.) collects, uses, stores, retains, and deletes your information — including data accessed from connected services such as Google.

Last updated: August 8, 2026

Overview

This privacy policy sets out how IdealData (a service operated by TechNWeb, Inc., referred to as "we," "us," or "our") uses and protects any information that you give us when you use this website and our services. TechNWeb, Inc. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website or service, then you can be assured that it will only be used in accordance with this privacy statement.

We may change this policy from time to time by updating this page. You should check this page periodically to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • Name.
  • Contact information, including email address and phone.
  • Demographic information such as postal code, preferences, and interests.
  • Other information relevant to customer surveys and/or offers.
  • Data accessed from third-party services that you authorize us to connect to. This may include your eCommerce platform, inventory and fulfillment systems, customer relationship management systems, call tracking systems, and web analytics and search performance services. Google services are described in detail in the Google User Data section below, and the same handling, retention, and deletion practices described there apply to all connected services.

How we use the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • To improve our products and services.
  • We may periodically send promotional emails about new products, special offers, or other information that we think you may find interesting using the email address you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or phone. We may use the information to customize the website to suit your interests.
  • We do not use any data accessed from your connected services to train, develop, or improve generalized artificial intelligence or machine learning models. This applies to all connected services, not only those provided by Google.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Data is encrypted in transit using TLS and at rest using industry-standard encryption.

Google User Data

This section specifically addresses how IdealData accesses, uses, stores, retains, and deletes data obtained through Google APIs, in compliance with the Google API Services User Data Policy, including the Limited Use requirements.

What Google user data we collect

When you connect your Google account to IdealData, our application accesses the following Google user data through Google's OAuth 2.0 authorization flow, with your explicit consent:

  • Google Search Console data (read-only): search performance metrics, query data, page-level performance, indexing status, and other site performance information for properties you authorize.
  • Google Analytics data (read-only): traffic, audience, acquisition, behavior, and conversion metrics for properties you authorize.
  • OAuth tokens: access and refresh tokens issued by Google to enable the connection. These are stored encrypted at rest.
  • Basic Google account profile information (email address and name) needed to identify the connected account.

How we use Google user data

We use Google user data solely to provide and improve the user-facing features of IdealData. Specifically, we use this data to:

  • Generate real-time business signals and alerts (such as traffic anomalies, search performance changes, and conversion trends) and deliver them to you via Slack, Microsoft Teams, email, or SMS through our Iris messenger.
  • Display reports, dashboards, and historical trends within the IdealData platform.
  • Enrich and contextualize eCommerce signals with search and analytics data.

We do not use Google user data for advertising, retargeting, credit-worthiness or lending decisions, or to train, develop, or improve generalized AI/ML models. We do not sell Google user data, and we do not transfer it to third parties except as described below or as required by law.

How we share Google user data

We do not share, transfer, or disclose Google user data to third parties for purposes other than providing the IdealData service. Google user data is only accessible to authorized TechNWeb, Inc. personnel (engineers and operations staff) on a need-to-know basis to operate, maintain, and support the platform. We may disclose data only when required to do so by law or valid legal process.

Where we store Google user data

Google user data is stored within our managed infrastructure on Amazon Web Services (AWS) and MongoDB Atlas, located in the United States. Data is encrypted in transit (TLS) and at rest. OAuth tokens are stored using additional encryption.

Data retention

We retain Google user data for the length of time needed to fulfill the purposes outlined in this privacy policy:

  • Active accounts: While your IdealData account is active and your Google account remains connected, we retain Google user data so that we can deliver the signals, alerts, and historical reporting features you have subscribed to.
  • After disconnection or account cancellation: If you disconnect your Google account from IdealData or cancel your IdealData account, we will delete the associated Google user data, including cached data and OAuth tokens, within ninety (90) days.
  • Legal exceptions: We may retain limited data for a longer period only where required to comply with our legal obligations, resolve disputes, or enforce our agreements.

When the retention period expires for a given type of data, we delete or anonymize it.

Data deletion and your rights

You may revoke IdealData's access to your Google account at any time. You can do this either by:

  • Disconnecting the Google integration from within the IdealData application, or
  • Visiting your Google Account permissions page and removing IdealData's access.

You may also request that we delete the Google user data we hold about you at any time by emailing support@idealdata.io. Upon receiving a verified deletion request, we will delete your Google user data within thirty (30) days, except where retention is required by law.

Compliance with Google API Services User Data Policy

IdealData's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Connected AI assistants and applications

You may choose to connect IdealData to a third-party AI assistant or application, such as an AI chat product that supports connected data sources. When you do:

  • Access is read-only. A connected application can read data from your IdealData account. It cannot create, change, or delete anything.
  • Access is limited to the single permission data:read. No permission that allows writing is offered or issued.
  • Only users with the Owner or Administrator role on your IdealData account can authorize a connection.
  • Data read through a connection is handled by the third-party application under that application’s own privacy policy and terms, which we do not control. Review them before connecting.
  • You may revoke a connection at any time from within IdealData or from within the connected application. Revoking access stops all further data access immediately.

How we use cookies

A cookie is a small file that asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes, and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites, and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at support@idealdata.io

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties, which we think you may find interesting if you tell us that you wish this to happen.

Depending on where you are located, you may have the right to request access to the personal information we hold about you, to have it corrected or deleted, to object to or restrict how we process it, and to receive a copy in a portable format. There is no charge for making a request. To exercise any of these rights, email us at support@idealdata.io. We will respond within the timeframe required by applicable law.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this policy and, where appropriate, notify you through the IdealData application or by email. Your continued use of the service after such changes constitutes your acceptance of the updated policy.